What has come to be known as the 'atheist bus campaign' can be seen up and down the country now. This years message shows the picture of some rather happy and healthy looking kids, with the tag line 'please don't label me, let me grow up and chose for myself'. The irony is not lost on the fact that the happy and healthy chidren portrayed are from a prominant Christian family!Personally I like these campaigns, as they get people talking about God and religion in a new way. Last years campaign, 'there is PROBABLY no God, now stop worrying and enjoy yourself', was a rather infantile attempt to undermine monotheistic religion, but it had a counter effect. 'Probably; is hardly a definitive statement, and not one I would have thought a hardline atheist like Dawkins would want to put his name to... but he did! Saul, Saul why do you persecute me?
This years campaign is a little more clever and wickedly subtle as it utilises the innocent (a child) and uses a subconscious weapon of attack on ones deeply held morals and fears. The hidden message here is of course, that to give a child a religious 'label' is to somehow take away the dignity of the freedom he/she was born with, and to take away a childs dignity and freedom is of course an abuse. So in this campaingn we have the subtle notion of abuse, together with the image of an innocent child used in a public advertising campaign aimed at undermining religion, but particularly Christianity. This is a campaign which is aimed at breeding suspiscion and fear (though subconscioulsy) in the minds of the unsuspecting public.
I need say no more, but read between the lines, the message is not what it seems and is I think dangerously damaging. Of course labelling a child an 'atheist' or 'humanist', is perfectly okay, is'nt it?
I need say no more, but read between the lines, the message is not what it seems and is I think dangerously damaging. Of course labelling a child an 'atheist' or 'humanist', is perfectly okay, is'nt it?
Father Ray Blake has a helpful comment here: http://marymagdalen.blogspot.com/2009/11/valueless-children.html
Countering this campaign, Churchads.net is running a superb national scheme aimed at putting the Christmas message on bus shelters, radio and other media. Their resources are excellent and can be found here: http://www.churchads.net/.


